Initiatives

Initiatives that make a difference

We offer many initiatives within our Social Responsibility Program, as we believe in our role in making a positive and sustainable impact on society.

2 Million Pieces of Goodness Campaign

During the holy month of Ramadan, Aoun Charity Initiative launched its largest community giving campaign: “2 Million Pieces of Goodness.”

With the goal of collecting surplus clothes, shoes, and bags and redirecting them to those in need—preserving their dignity, inspiring hope, and renewing the spirit of giving during this blessed season.

Through the incredible support and engagement of our community, we successfully transformed surplus into a “surge of giving.” Together, we have redefined social solidarity—giving every unused item a second life to bring joy to a heart and provide warmth to a family.

Donor

The collected weight

The total number of pieces collected

Awon with Saudi Airlines

A massive partnership that framed the true meaning of giving in its most eloquent form. This collaboration brought together generous hands to provide for those in need through a Charity Bazaar. Surplus clothing was collected and meticulously organized to ensure it reached families in a way that fully preserves their dignity. Additionally, the initiative provided food baskets and essential cleaning supplies contributed by Awon’s dedicated partners in giving.
With the support of 200 volunteers, Awon and Saudia successfully collected 7 tons of clothing, benefiting 580 families through the Neighborhood Centers Association and its endowment.

Communications Authority × Awon Initiative

In a generous initiative reflecting a strong commitment to social responsibility, more than 3,000 employees of the Communications Authority donated surplus clothing, shoes, and bags through Awon’s collection bins across five branches in Riyadh, Khobar, and Jeddah.

This collective effort amplified the impact of giving by reaching a greater number of beneficiary families, while reinforcing the values of social solidarity and community sustainability.

With the support of 200 volunteers, Awon and Saudia successfully collected 7 tons of clothing, benefiting 580 families through the Neighborhood Centers Association and its endowment.

Tourism Authority × Awon Initiative

A meaningful act of generosity was demonstrated by more than 500 employees of the Tourism Authority at its Riyadh headquarters through the donation of surplus clothing, shoes, and bags via Awon’s collection bins. Their contribution helped expand the reach of giving, promote a culture of donation, and reflect the values of solidarity and social responsibility, while giving these items a renewed purpose by reaching beneficiary families.

General Authority for Statistics with Awon

In an initiative that reflects a strong spirit of social responsibility, employees of the General Authority for Statistics at its headquarters in Jeddah participated in collecting surplus clothing, shoes, and bags through Awon’s donation containers.

This initiative helped redirect these items to benefit hundreds of underprivileged families, contributing to the fulfillment of essential needs while promoting the values of social solidarity and reinforcing the spirit of giving and cooperation within the community.