Initiatives
Initiatives that make a difference
We offer many initiatives within our Social Responsibility Program, as we believe in our role in making a positive and sustainable impact on society.
2 Million Pieces of Goodness Campaign
During the holy month of Ramadan, Aoun Charity Initiative launched its largest community giving campaign: “2 Million Pieces of Goodness.”
With the goal of collecting surplus clothes, shoes, and bags and redirecting them to those in need—preserving their dignity, inspiring hope, and renewing the spirit of giving during this blessed season.
Through the incredible support and engagement of our community, we successfully transformed surplus into a “surge of giving.” Together, we have redefined social solidarity—giving every unused item a second life to bring joy to a heart and provide warmth to a family.
The impact of our initiatives
Numbers that talk about the impact
Reusable piece of clothing
Partner Association in the Kingdom
Beneficiary family
